Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!
Read Next October 10, 2016 at 5:46 am You don’t use alt tags – Alt tags are often used by search engines to know the context of an image. Please make sure to not over-stuff with them keywords though.
What is Google's Panda algorithm update, and what did it do to affect ranking and search visibility? How can you avoid "Panda penalties?" Learn in this article.
January 21, 2016 at 7:27 am Content around 2,500 words gets the most Google juice. March 7, 2017 at 12:21 pm
Next, we're trying to serve the searcher's goal and solve their task, and we want to do that better than anyone else does it on page one, because if we don't, even if we've optimized a lot of these other things, over time Google will realize, you know what? Searchers are frustrated with your result compared to other results, and they're going to rank those other people higher. Huge credit to Dan Kern, @kernmedia on Twitter, for the great suggestion on this one.
SEO is part of digital marketing. When it comes down to getting top rankings, write quality content and actively work on getting links. In terms of links, most important is number of links with the proper anchor text from authority sites.
Real Backlinking Strategy, 30 Fast Ways To Get Links for SEO A lot of businesses can get more converting visitors from Google simply by following basic principles and best practices:
YouTube has now passed Facebook as the 2nd most popular website on the planet (only behind Google):
Written by Corey Northcutt What's your main goal? Thanks for the comment, Dave!
Derrière les liens se cache le concept de Google Juice. Cependant, jusqu'à présent nous nous sommes contentés d'acheminer du jus dans nos propres pages. Nous allons voir que lorsqu'on parle des autres sites, le Google Juice prend une tout autre dimension. Ce sera également pour nous l'occasion de parler du PageRank.
3. Find and Fix Redirect Chains Showcase your data on TV's, Wallboards, and more Call Now Ganesan,
Reseller October 8, 2016 at 12:47 pm Thanks Rand for sharing this wonderful checklist. I think this is one of the top whiteboard Friday blogs.
Was the article edited well, or does it appear sloppy or hastily produced? (QUALITY CONTROL on EDITORIALS)
Clement, Great read Brian. You said to connect with influential peoples in a niche, but my question is how to make them share my content and how to create such an awesome content. Algorithm changes sometimes have effects on website traffic that should prevent you from spending all of your time and resources chasing Google rankings.
Here are a couple of ways to create terrific backlinks: 3. Write guest blog posts.
Avoid duplicating content on your site found on other sites. Yes, Google likes content, but it *usually* needs to be well linked to, unique and original to get you to the top!
Rahul, They introduced a “sandbox” that holds new websites back. Focus on the user first. Sprinkle keywords throughout the content in a way that is natural to the reader, and not forced. 7. Conversion rate: Saving the best for last, the conversion rate is something all website owners should concern themselves with. Conversions are those people who complete some action on your website, such as signing up for a newsletter or making a purchase. If the goal of your website is to entice visitors to take some type of action, conversion rate (the number of unique visitors divided by the number who convert) is an important metric to be mindful of.
azham says: 8.3Stack Exchange But now it’s 2018. A lot has changed over the past four years. One noteworthy shift is that social networks started appearing in search engines at a much larger scale.
Site not doing well in search 2018-01-15T06:10:41-08:00 Thank you Gotch for that Incredible Guide, I just have a question? Does NoFollow Backlink Block Authority?
Henderson That said, I was VERY strategic about things. I made sure to ONLY write guest posts for quality sites in my niche. Zendirect Gifts and Cards
Senior Level UX Designer Content Strategy This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
Focus on low competition keywords May 17, 2017 Internet Rizam says: The average text length of the top 10 search results is 983 [ I used SEO Content Tool by SEMRush to evaluate]
Thanks for your comment, Peter. I’m happy you enjoyed it! The most important element of this strategy is to have a great piece of content. It needs to be much better than the other relevant piece of content they are linking to.
Hi Nathan, This was an amazing piece, where the whole backlink concept have been described. I loved it. API Documentation
I would like to give you big thank you. Hi Andrew, Ranking for Clusters of Keywords Thanks for this great post.
Dinesh Kumar says: July 14, 2016 at 3:16 pm NOODP – blocks the Open Directory Project description of the page from being used in the description that appears below the page in the search results.
“fitness” + “links” Include your keyword in your URL Search Engine Marketing November 1, 2017 at 8:54 pm
August 26, 2016 at 9:04 am Get notified of new articles Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you'll start to see your website traffic increase.
You see, the key to perfect content marketing is understanding and anticipating your visitors’ intent, and then, creating the content “assets” needed to address that intent.
pop-up new windows should not clutter the user’s screen. 16 Best Code Editors for Windows and Mac (2018) The way it works is the algorithm uses statistics to understand which words go together, and which words don’t. By analyzing all the pages on the web, Google can tell that “WordPress”, “blog”, “CMS”, “theme”, and “plugin” are related.
Website Traffic Tactic #65: Publish Awards June 17, 2016 at 1:33 pm Really good and interesting content about Backlinks in 2016, i need to read more carefully 🙂
this article is really perfect. thank you.. Guest blogging remains one of the simplest ways to build high-quality links to your site. Thanks for the comment, Alii!
AdultSense.com 1/5 (1) Toka 5. Turn it into a PDF Moz's Pro Tools Danny Malon says: Pinniesfromheaven says: This also gives you an opportunity to rank on Google for their name, so that when people are searching for more info on them, your site pops up.
Podcasts are EXPLODING. Great article, thanks for sharing this tips for SEO with us!
Nice and helpful information . Thanks VIDEO (That’s how powerful this is) You probably noticed from the list of channels above that, with the exception of Direct traffic, in all other instances the visitor arrives at your website after clicking on a link.
United States February 20, 2017 at 7:52 pm Great article. Helped me lot, also can anyone help me with the moving man seo method for more high authority backlinks.
Are you a student or a teacher? Does your page meet quality guidelines, legal and advertising stadards? Razvan Gavrilas February 6th
April 26, 2017 at 12:53 pm QUOTE: “I’ve got a slide here where I show I think 8 different URLs you know every single one of these URLs could return completely different content in practice we as humans whenever we look at ‘www.example.com’ or just regular ‘example.com’ or example.com/index or example.com/home.asp we think of it as the same page and in practice it usually is the same page so technically it doesn’t have to be but almost always web servers will return the same content for like these 8 different versions of the URL so that can cause a lot of problems in search engines if rather than having your backlinks all go to one page instead it’s split between (the versions) and it’s a really big headache….how do people fix this well …. the canonical link element” Matt Cutts, Google
Thank you your article is very informative for me And most of the links that have the nofollow tag aren’t that valuable to begin with. For example, links from these sources tend to be nofollow:
Sometimes I use subfolders and sometimes I use files. I have not been able to decide if there is any real benefit (in terms of ranking boost) to using either. A lot of CMS these days use subfolders in their file path, so I am pretty confident Google can deal with either.
Create visually appealing infographics out of your best posts on Fiverr and share them on Facebook, Twitter, Pinterest, etc. SEO Benefits of .com Versus Everything Else
Most of these groups are still small, but they are very active. A group may have only 1000 members – but 100 or more of them will be online at any time.
But be aware, Google’s webspam team may take manual actions on unnatural links. Awesome blog, I’m going to spend a lot more time researching this subject. Thank for sharing!! Login to Mythemeshop
TheYoosuf 11.5Become a Contributor Buy Button Wow, really complete guide, appreciate it! However, I am honestly a bit skeptical about getting backlinks from forum-posting, since there’re a lot of bad rap surrounding it. Do you consider it a safe approach in 2018 (not going to get penalized, etc?). I do agree that forum is a great way to build authority though, just not sure about the safety of getting backlinks. Thanks!
11. Site architecture and navigation Excellent list, thanks Rand. Crawlers This (along with all of your other posts) are a great accompaniment to your course (highly recommended everyone!), I still refer to posts like this because they’re so epic but now I can back it up with your video’s / worksheets too – and of course you’ve seen my traffic increases that I posted in the Facebook group because of it 🙂
My website is an Australian business/club directory (like White Pages or Yelp). So I think my influencers would be successful businessmen or clubs such as Australian Business Network.
I think that advice is relevant for any site with lots of content. Most requested entry pages – the entry page is the first page viewed by a visitor and shows which are the pages most attracting visitors
Hossam says: Provide a better user experience via a faster site, a better mobile experience, a more intuitive interface, etc. And remember, when your readers are excited about your content and stick around, Google will reward you with better search rankings and increased traffic.
White hat SEO’s typically follow Google’s quality guidelines. They are focused on doing what the search engines like and hope to be rewarded for doing so. White Hat SEO is a focus on quality.
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